This course discusses the basics every manager needs to organize successful technology-driven innovation in both entrepreneurial and established firms. The course starts by examining innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. Major topics include how the innovation process works; creating an organizational environment that rewards innovation and entrepreneurship; designing appropriate innovation processes; organizing to take advantage of internal and external sources of innovation; and structuring entrepreneurial and established organizations for effective innovation. The course examines how entrepreneurs can shape their firms so that they continuously build and commercialize valuable innovations. Many of the examples also focus on how established firms can become more entrepreneurial in their approach to innovation.

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Career Opportunities for Graduates

Graduates enjoy excellent career prospects in a wide range of positions such as innovation manager supporting development teams in a technology environment, new business developer in a service environment, or innovation consultant. They work in large multinational companies but also small and medium-sized enterprises. Other graduates start their own business.

Specific topics covered:

 

• R&D/Innovation Management within Universities, Research Institutes and Corporations

• Innovation Management: Sales and Marketing

• Government Relations within Industry

• Public Policy

• Industry Analyst

• Governance for Technology Policy Development

• Public/Industry Administration with a Focus on Science or Technology Divisions

• Consulting

• Hospital or Health Care Administration

• Pharmaceutical or Biotech Careers